12 Best link building tools to power your SEO campaign

 Links are important because they are one of the main ranking factors for search engines, and they can also be a great source of referral traffic. Many free SEO link building tools are available that you can use.

There are many different ways to build links, and it's important to diversify your link portfolio. That means getting links from a variety of sources and also making sure that your links are natural and not spammy.

The Top 12 Tools For link building

There are many of the best link-building tools available to help you increase your website's ranking in search engine results pages (SERP). Here are a few of the most popular free tools:

1. Google search console

Google Search Console is a free tool that allows you to see how your website is performing in Google search results. You can use it to identify and fix errors, track your progress over time, and submit your sitemap for indexing.

Benefits of GSC for backlinks

link building tools free

Google Search Console is a link-building tool that can be used to improve your website’s search engine ranking. The tool allows you to submit your website to Google for indexing, and also provides information on how Google crawls and indexes your site.

Using Google Search Console can help you to build links to your site from other websites. The tool can also help you to find out who is linking to your site, and what anchor text they are using. This information can be used to improve your SEO ranking.

Google Search Console can also be used to find out which keywords are being used to find your website. This information can be used to improve your website’s SEO, and also to target specific keywords with your link campaigns.

How to use Google search console for building links

Do you want to know how to use Google Search Console for backlinks? Google Search Console is a powerful tool that can help you boost your website’s visibility and traffic. 

Below are ways use GSC for building links:

1. Use the “Links” report to find out which websites are linking to your site. You can then contact these websites and ask them to add your site to their links page.

2. Use the “Search Traffic” report to find out which keywords people are using to find your website. You can then optimize your website for these keywords and improve your search engine ranking.

3. Use the “Sitemaps” report to submit your website’s sitemap to Google. It helps Google index your website fast and accurate.

2. Bing Webmaster Tools

It is another free tool from a major search engine. It offers similar features to Google Search Console, including error checking and sitemap submission.

 Bing Webmaster Tools is a free service offered by Microsoft that helps you track, maintain, and improve your website’s presence on the Bing search engine.


1. The service offers a number of features and tools to help you with tasks such as submitting your sitemap to Bing, monitoring your website for crawling issues, and checking inbound links. 

2. While some of these features are also available in other webmaster tools (such as Google Search Console), Bing Webmaster Tools offers a few unique benefits that make it worth using for backlinks purposes. 

3. The link submission feature allows you to quickly and easily submit new or updated links to your website, which can help Bing discover and index your content more quickly. 

How to use

1. It is a free service from Microsoft that helps you manage your website's presence in search results. By verifying your site and submitting sitemaps, you can help Bing understand your site better and improve your visibility in search.

2. One way to use Webmaster Tools to improve your site's link profile is by submitting links to Bing. Navigate to the "Configure My Site" tab and select "Submit URLs". Enter the URL of the page you want to submit, then click "Submit."

3. Another way to use Webmaster Tools is by using the "Inbound Links" report. This report shows you which sites are linking to yours, as well as the anchor text they're using. You can use this information to identify opportunities for building new links or improving existing ones.

3. Moz Open Site Explorer

It is a powerful link analysis tool that can help you identify opportunities to build new links and improve your overall link profile.


1. Moz Open Site Explorer is a powerful link-building tool that provides users with valuable insights into their website's link profile.

2. The tool offers a variety of features that can be used to improve link efforts, including the ability to see who is linking to your site, what anchor text they are using, and the PageRank of those links.

3. Moz Open Site Explorer can also be used to monitor your competition's link profile, which can give you valuable insights into their link-building strategies.

4. Overall, the benefits of using Moz Open Site Explorer for links are numerous and can help users dramatically improve their website's link popularity and search engine rankings.

How to use

Moz Open Site Explorer is one of the most popular tools available today. Here's how to use it to your advantage:

1. Start by entering your target website's URL into Moz's search bar.

2. Click on the "Links" tab at the top of the results page.

3. From here, you can see all of the websites that are linking to your target site.

4. To get the most comprehensive results, be sure to click on the "All Links" tab.

5. Now, take a look at the list of websites that are linking to your target site and see if there are any high-quality websites that you could potentially get a link from as well.


HARO, or Help a Reporter Out, is a great way to get high-quality links to your website. If you're looking for a way to get high-quality links to your website, then using HARO is a great option. With its free price tag and ability to help you build relationships with key influencers, it's definitely worth considering as part of your SEO strategy.

Here are some of the benefits of using HARO for links:

1. It is a great source of high-quality link opportunities.

2. It is free to use, so you can save money on link farms.

3. Using HARO can help you build relationships with reporters and other influencers in your industry.

How to use

If you're looking to build links, there's no better place to start than with HARO. Here's a step-by-step guide on how to use HARO for links:

1. Sign up for a free account on HARO.

2. Once you're logged in, you'll be able to see a list of all the latest opportunities.

3. Choose the opportunity that best suits your needs and submit your pitch.

4. If your pitch is accepted, you'll be able to publish your content on the site and include a link back to your own website or blog.

5. Scrapebox

If you are looking for a tool to help with backlinks, then Scrapebox is a great option. 

Here are some of the benefits of using Scrapebox:

1. It can help you find high-quality link prospects.

2. User-friendly.

3. Saves time and money.

how to use Scrapebox for link campaign:

1. Enter your keywords into the search box.

2. Select the type of links you want to find (e.g., dofollow or nofollow).

3. Choose the search engines you want to use (e.g., Google, Yahoo, or Bing).

4. Set the maximum number of results you want to return.

6. Google alerts

Google alerts is a free service that allows you to monitor the web for new content that includes your specified keywords. You can use Google alerts to build links by setting up keyword-based alerts and then monitoring the results for new links to your site.

The benefits of using Google alerts 

The ability to quickly and easily find new links to your site

The ability to monitor competitor activity and identify new link opportunities

 The ability to track industry news and trends

How to use google alerts for backlinks

To set up a Google alert, simply go to the Google Alerts page and enter your desired keywords. You can then specify how often you want to receive alerts, what type of results you want (e.g., news, blogs, etc.), and where you want the results delivered (e.g., email, RSS).

7. Semrush backlink Gap tool

If you're looking to start building links for your website, one tool you may want to consider using is the Semrush backlink Gap tool. 

This tool can help you identify opportunities for links, based on where your competitors are getting their links. 


It can help you save time in your SEO project. Rather than manually searching for websites to contact for link opportunities.

How to use

The Semrush backlink Gap tool can do much of the work for you. Simply enter in your competitor's URL and the tool will show you a list of websites where they're getting their links. This can be a great starting point for your own link outreach efforts.

8. Hunter

Hunter is a powerful tool that can help you with your link-building efforts. 

Here are some of the benefits of using Hunter:

1. Hunter can help you find high-quality link prospects.

2. Hunter makes it easy to track your progress and see which links are working and which ones aren't.

3. Hunter can save you a lot of time and effort by automating many of the tasks involved in link building outreach.

How to use Hunter for your backlinks-building strategy

If you're serious about SEO, then Hunter is definitely a tool worth considering. 

Here's how to get started with Hunter:

1. Create an account on the hunter website.

2. Start searching for link prospects using the various filters and options available.

3. Keep track of your progress and results using the built-in tracking tools.

9. Semrush link building tool

Semrush is a powerful SEO tool that can help you to improve your backlinks. 

Benefits of using Semrush link Outreach tool:

1. It provides a detailed analysis of your link progress.

2. It can help you to find new link opportunities.

3. It makes it easy to track your progress and results.

4. It can help you to improve your backlink building strategies over time.

5. It is a cost-effective way to improve your website ranking.

How to use

1. The first step in using Semrush for links is to create an account and then log into the tool.

2. Once you are logged in, you will be able to access the various features of the tool including the link-building feature.

3. To use the feature, simply enter the URL of your website into the search box and then click on the "Build Links" button.

4. Semrush will then generate a list of potential link partners for you to choose from.

5. Simply select the websites that you want to build links with and then click on the "Submit" button.

10. Grouphigh

Grouphigh is a tool for building links that has many benefits. If you're looking for a tool to help with your outreach, look no further than Grouphigh.


One benefit is that it helps you to find groups of people who are interested in the same topic as you are. This can be helpful in finding potential customers or partners for your business.

Another benefit of Grouphigh is that it allows you to view the conversations that people are having about your topic. This can give you insights into what people are saying about your industry and what their needs are.

 Finally, Grouphigh also allows you to join groups and participate in discussions. This can help build relationships with potential customers and partners, and it can also help you build links to your website.

Here's how to use it:

1. In the search bar input your target keyword.

2. Select the "Links" tab.

3. Choose the "DoFollow" option.

4. Click "Search."

5. Copy and paste the URLs of the websites that come up in the results into your browser's address bar.

6. Reach out to the website owners and ask if they'd be interested in linking to your site. Be sure to include your target keyword in your pitch!

7. If they agree, add their link to your website and thank them for their support.

11. Google sheet

Google Sheets is a powerful tool that can be used for backlinks. There are many benefits to using Google Sheets, including the ability to track links, manage projects, and collaborate with others. 

Here are some tips on how to use Google Sheets 

1. Create a new google sheet, and title it  “Link Building”.

2. Add columns for the following information: URL, Anchor Text, Date Added, Status (active/inactive), and Notes.

3. Start adding your links! Include the URL of the page you’re linking to, the anchor text you’re using, and the date you added the link.

4. As you build more links, you can add notes in the Notes column to keep track of your progress.

12. Semrush brand monitoring tool

If you're looking for a brand monitoring tool that can help with SEO backlinks, Semrush is a great option. 

Here are some of the benefits of using Semrush for brand monitoring:

1. You can track your brand mentions across the web.

2. Semrush provides a detailed analysis of your brand mentions, including who's talking about you, what they're saying, and where the conversation is taking place.

3. You can use Semrush to monitor your competitors' brands and see what strategies they're using to build links.

4. Semrush's brand monitoring tool is easy to use and has a variety of features that can help with your project.

5. The tool is affordable, starting at just $99 per month for the basic plan.

How to use:

If you're looking to keep an eye on your brand's online presence, Semrush is a great tool to use. Here's a quick guide on how to get the most out of the Semrush brand monitoring tool:

First, create a project for your brand in Semrush. This will help you track and organize all of your brand's data in one place.

Next, add all of the relevant keywords that you want to track. This could include your brand name, product name, and any other relevant terms.

Once you have your keywords set up, you can start tracking your brand's online mentions. Semrush will show you when and where your brand is being mentioned, as well as any other relevant data such as who is talking about your brand and what they're saying.

You can also use Semrush to set up alerts for specific keywords.


The best tool for link-building is the one that helps you rank better. However, there are many factors to consider when choosing a an outreach tool. The most important factor is whether or not the tool can help you improve your ranking.

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